July 2015 : BrickArms featured in "Beyond the Brick!"
The film premiered at the Tribeca Film Festival and explores the global phenomenon of the bestselling toy and its impact on children and adult fans, known as Afol's (Adult Fans of Lego).
There is a 2 minute featurette on BrickArms around the 47 minute mark. It is just too cool to hear Jason Bateman (narrator) say my name. Cross that off my bucket list!Available NOW in select theaters and on Demand (VOD) CABLE, AMAZON INSTANT, GOOGLE PLAY, ITUNES
December 24, 2013 : Evening Magazine
"When Will Chapman's son couldnt find any Legos that matched what he was learning in history class, Will decided to make his own."
November 26, 2012 : NPR
"An Entrepreneur Expands The Lego Universe. Lots of good business ideas have emerged from kids' play. Seattle-area resident Will Chapman could thank his youngest son. At the age of 9, he wanted to know all he could about World War II and was using Lego toys to act out history. But his son was stymied - he couldn't find all the pieces he wanted."
September 15, 2010 : Seattle Met
"Will Chapman outfits armies for World War Wee. DRESSED IN CARGO SHORTS and a loose-fitting green T-shirt, Will Chapman looks nothing like suburbia's answer to Tony Stark. And yet here he is, standing in the unassuming Redmond office of BrickArms-his international weapons-manufacturing empire-surrounded by a cache of advanced armaments that could make Iron Man's playboy arms-dealer alter ego giddy. "