BrickArms Spotlight on Jeremy Rear
'BrickArms products maintain a consistent and positive design language that I would categorize/summarize into "Five Points of BrickArms Design"; those being:'
  1. Proportion - Weapon designs are well balanced in their components and composition...
  2. Level of Detail - Tastefull, appropriate and compatible with the LEGO brand elements...
  3. Scale - Selectively scaled, appropriate to the LEGO medium/context. Most importantly, scaled to a minifig...
  4. Functionality - Egonomically correct and thoroughly "poseable"...
  5. Timelessness - Weapons do not maintain a cartooney or trendy appearance, rather they are a generalized version to the weapon of concept...
--Jeremy Rear